Blog Post #1, Organization and Social Media

The organization I chose to look at was Dog Central. I thought it would be perfect because I am doing a project in Marketing Communications class about them also, on how they could improve their social media presence and gain more customers. This relates to the organizations in The Social Organization because they are trying to look at the pros and cons of social media. Does it really cause that many problems with productivity? And how can it be used as a catalyst to gain more "followers" of the organization. New businesses like Dog Central which is a new restaurant downtown have unique products that not a lot of people know about. Social media is a way to blast this information out to everyone and let them know what makes their product unique from the other 500 restaurants in Mt. Pleasant. Each business needs to look at how social media could help them develop, even if they have been successful in business for more than 50 years. Competitors come along, and businesses have to adapt and find new ways to reach their target market.