This chapter discusses how to get the community involved in your organization and use the community as a resource for your success. You need to find the right way to collaborate with various groups and segments within the community. With my organization, Dog Central, they are looking into possibly getting a few hot dog carts so they can do business at the football games in the future. This is something that would get their name out there for people who have no clue what they are, and gets them out in the middle of the community where a majority of students attend games.
The chapter also says that in order to have a collaborative environment, you need the right amount of structure. It says "Too little structure can be as limiting as too much". This is very true in the sense that we need to have goals, deadlines, and specified design of some sort in order to receive a desired outcome. If there is no supervision, things will not get done. If there is too much controlling and a manager is breathing down your neck, you are less likely to achieve the greatest result. Having the right amount of structure could definitely benefit all organizations, and could be why 35-45% of all new businesses wind up failing.
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