Individual Poject

My area of study is General Management. For the individual project, I would like to show how using social media in firms marketing campaigns can have an extreme effect on the bottom line of an organization. As a manager, we care about running a profitable and efficient company. We need to utilize social media into our plans because the world is becoming more and more dependent on it for the most up to date news, updates, prices, and hottest topics in business. I am actually doing a Marketing communications plan right now for Dog Central in my Marketing 310 class. We suggested that they utilize QR(Quick Response) codes so students can see a flyer, scan it with their phone and see what deal they have that day. It is a unique marketing strategy that utilizes social media and it could link up with their Twitter, Facebook, or website. I have done a lot of research about this topic and I think doing a prezi about it would be beneficial. I think I still have a lot to learn about the topic but I can't wait to dig deeper on how this effects a company like Dog Central.